ABOUT JIMI

It has been a crazy journey since I first started in the fitness industry....

I first started in the Fitness Industry after my goals of becoming a professional athlete were shattered by a crushing knee injury.


I didn't realise it at the time, but that knee injury was a blessing in disguise and not the last time an injury has helped me find my passion.


I got into fitness after sport because when I was 14 years old. I weighed around 98kg and was obese.


Over two years. I learnt to control my eating, which made me a more confident and happier person.

It was a no brainer to become a personal trainer after I realised becoming a professional athlete wasn't going to happen.


When I started in the fitness industry, I was working massive hours doing 40 hours of one on one personal training per week.

Early mornings, lunches and late nights.... you know what it's like!


It was gruelling. but I loved every minute of it.


After a few years. I wanted to help more people and be able to travel the world whilst earning money,


I was getting burnt out from the early starts and late finishes. I didn't think I could stay in the fitness industry for the next 10 years if my life stayed like that.

ABOUT JIMI

It has been a crazy journey since I first started in the fitness industry....


I first started in the Fitness Industry after my goals of becoming a professional athlete were shattered by a crushing knee injury.


I didn't realise it at the time, but that knee injury was a blessing in disguise and not the last time an injury has helped me find my passion.


I got into fitness after sport because when I was 14 years old. I weighed around 98kg and was obese. Over two years. I learnt to control my eating, which made me a more confident and happier person.


It was a no brainer to become a personal trainer after I realised becoming a professional athlete wasn't going to happen.

When I started in the fitness industry,

I was working massive hours doing 40 hours of one on one personal training per week. Early morning, lunches and late nights.... you know what it's like.


It was gruelling. but I loved every minute of it.


After a few years. I wanted to help more people and be able to travel the world, whilst earning money.


I was getting burnt out from the early starts and late finishes. I didn't think I could stay in the fitness industry for the next 10 years if my life stayed like that.


I knew I needed to change so went on a development journey over 3 years to create a business that served me instead of drained me.


During those three years, I built out systems, operations and

structures to grow a fitness business.


There were many ups and downs along the way. Hard lessons that I had to learn quickly.


Our clubs grew from 27 to over 1200 members in just under 3 years.


I had some amazing experiences running 3 gyms.

  • International and domestic retreats.
  • Launching kids and youth training
  • Collecting over 3000 testimonial photos
  • Grow our staffing team from 2 to over 20
  • Running seminars with over 200 people
  • Raising over 100k for charities
  • All the incredible events (Spartan, Tough Mudder, 3-hour workouts and even a 5hr training challenge)

During those three years, I built out systems, operations and structures to grow a fitness

business.


There were many ups and downs along the way.

Hard lessons that I had to learn quickly.


IN AUGUST OF 2020, I SOLD MY FITNESS BUSINESS. WHY?! Great question...


I started to coach a few clients whilst I owned the gyms.


Helping those clients generate more leads, close sales and grow their fitness business made me so happy.


I realised that was where my true passion was.

Second, I kept talking to fitness professionals who weren't earning the income they deserved and weren't in a position to be able to have a holiday or time away from their business.


I was lucky to create an incredible balance when I owned my fitness business, where I was able to take 12 weeks off a year whilst it continued to grow.


I wanted to share what I had learnt with other fitness professionals so they can live life on their terms.


My fitness business changed my life forever and gave me incredible memories that I will cherish forever.


My mission is to pass on what I shared with other motivated fitness professionals so they can own their dream fitness business.


Because if I can do it, you absolutely can too.


I've been there, grown a fitness business that was profitable, automated and enjoyable to own.


I have made a tonne of mistakes and errors that cost me time, energy and money whilst growing.


I want to share the lessons I learnt, strategies that help grow your business and the systems that create time to enjoy life, so you don't work 50+ hours each week.


Your fitness business should work and grow without you. Not many fitness professionals can grow their business unless they are working massive hours.


A business owner will work in their business because they want to.. not because they HAVE TO.


When you have your dream fitness business set up, you will LOVE your business.


You will be able to travel, spend time with your family whenever you want plus not work crazy hours.


It is all possible, and you don't have to do it alone.


Owning a fitness business is one of the most fulfilling things in the world.


Being able to help people get leaner, fitter, stronger, healthier, happier and more confident is so rewarding.


Thanks for learning a bit more about me


If you ready to double your revenue whilst working ten fewer hours per week, I would love to work with you.


When I started in the fitness industry, I was working massive hours

doing 40 hours of one on one personal training per week. Early

moming, lunches and late nights.... you know what it's like!

It was gruelling. but I loved every minute of it.

After a few years. I wanted to help more people and be able to

travel the world whilst earning money,

I was getting burnt out from the early starts and late finishes. I

didn't think I could stay in the fitness industry for the next 10 years

if my life stayed like that

During those three years, I built out systems, operations and structures to grow a fitness business.

There were many ups and downs along the way. Hard lessons that I had to learn quickly


IN AUGUST OF 2020, I SOLD MY FITNESS BUSINESS.

WHY?! Great question.


I started to coach a few clients whilst I owned the gyms. Helping those clients generate more leads, close sales and grow their fitness business made me so happy.


I realised that was where my true passion was


Second, I kept talking to fitness professionals who weren't earning the income they deserved and weren't in a position to be able to have a holiday or time away from their business.

I was lucky to create an incredible balance when I owned my fitness business, where I was able to take 12 weeks off a year whilst it continued to grow.

I wanted to share what I had learnt with other fitness professionals so they can live life on their terms.


My fitness business changed my life forever and gave me incredible memories that I will cherish forever.

My mission is to pass on what I shared with other motivated fitness professionals so they can own their dream fitness business.


Because if I can do it, you absolutely can too.


I've been there, grown a fitness business that was profitable, automated and enjoyable to own.

I have made a tonne of mistakes and errors that cost me time, energy and money whilst growing.

I want to share the lessons I learnt, strategies that help grow your business and the systems that create time to enjoy life, so you don't work 50+ hours each week.


Your fitness business should work and grow without you. Not many fitness professionals can grow their business unless they are working massive hours.


A business owner will work in their business because they want to.. not because they HAVE TO


When you have your dream fitness business set up, you will LOVE your business.


You will be able to travel, spend time with your family whenever you want plus not work crazy hours.


It is all possible, and you don't have to do it alone.

Owning a fitness business is one of the most fulfilling things in the world.

Being able to help people get leaner, fitter, stronger, healthier, happier and more confident is so rewarding.


Thanks for learning a bit more about me


If you ready to double your revenue whilst working ten fewer hours per week, I would love to work with you.

I knew I needed to change so went on a development journey over 3 years to. create a business that served me instead of drained me.


During those three years, I built out systems, operations and structures to grow a fitness business.


There were many ups and downs along the way. Hard lessons that I had to learn quickly. Our clubs grew from 27 to over 1200 members in just under 3 years.


I had some amazing experiences running 3 gyms.


International and domestic retreats


Launching kids and youth training


Collecting over 3000 testimonial photos


Grow our staffing team from 2 to over 20


Running seminars with over 200 people


Raising over 100k for charities


All the incredible events (Spartan, Tough Mudder, 3-hour workouts and even a 5hr training challenge.

IN AUGUST OF 2020,

I SOLD MY FITNESS BUSINESSES... WHY?!

I started to coach a few clients whilst I owned the gyms. Helping those clients generate more leads, close sales and grow their fitness business made me so happy.


I realised that was where my true passion was Second, I kept talking to fitness professionals who weren't earning the income they deserved and weren't in a position to be able to have a holiday or time away from their business.


I was lucky to create an incredible balance when I owned my fitness business, where I was able to take 12 weeks off a year whilst it continued to grow.


I wanted to share what I had learnt with other fitness professionals so they can live life on their terms.


My fitness business changed my life forever and gave me incredible memories that I will cherish forever.


My mission is to pass on what I shared with other motivated fitness professionals so they can own their dream fitness business.


Because if I can do it, you absolutely can too.


I've been there, grown a fitness business that was profitable, automated and enjoyable to own.


I have made a tonne of mistakes and errors that cost me time, energy and money whilst growing.


I want to share the lessons I learnt, strategies that help grow your business and the systems that create time to enjoy life, so you don't work 50+ hours each week.


Your fitness business should work and grow without you. Not many fitness professionals can grow their business unless they are working massive hours.


A business owner will work in their business because they want to.. not because they HAVE TO.


When you have your dream fitness business set up, you will LOVE your business.


You will be able to travel, spend time with your family whenever you want plus not work crazy hours.


It is all possible, and you don't have to do it alone.


Owning a fitness business is one of the most fulfilling things in the world.


Being able to help people get leaner, fitter, stronger, healthier, happier and more confident is so rewarding.

Thanks for learning a bit more about me.


If you ready to double your revenue whilst working ten fewer hours per week, I would love to work with you.



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LET'S CONNECT